Lead Generation

Fill your pipeline with efficiency & precision.

Infinity’s Lead Generation services are engineered to drive consistent, qualified opportunities straight to your sales pipeline, so your team can focus on closing, not chasing.

Lead Generation That Works

We don’t just “find leads.” We deliver high-intent prospects that are actively seeking solutions like yours, through the right channel, at the right time, with the right message.

Multi-Channel Outreach

Reach prospects across email, phone, and chat using strategic sequencing built to drive engagement.

Intent-Based Targeting

Leverage behavioral signals and data intelligence to connect with buyers already searching for what you offer.

Lead Nurture Automation

Keep prospects warm with automated touchpoints, personalized content, and timely follow-up. 

Contact Enrichment & Validation

Clean, complete contact records ensure you’re always reaching real decision-makers.

Real Results, Proven Growth

Lead Generation KPIs That Actually Matter

We focus on what drives pipeline velocity and revenue, not just vanity metrics. These are the KPIs that show your lead engine is firing on all cylinders.

Lead-to-Opportunity Rate

Measures the quality of leads we generate and their conversion potential.

Average Lead Response Time

Helps reduce lag between inquiry and engagement, increasing close rate.

Cost Per Lead (CPL)

Tracks efficiency in generating qualified leads while maximizing your budget.

Campaign ROI

Quantifies actual return on every lead gen effort, so nothing’s left to guesswork.

Sales-Qualified Leads (SQLs)

Focuses on leads that meet your criteria and are ready for your sales team.

Marketing-Qualified Leads (MQLs)

Identifies top-of-funnel interest based on engagement and fit.

Powered by Buyerlytics™

Smart Targeting & Seamless Execution

Buyerlytics™ brings strategy, science, and structure to lead generation. This unique methodology gives your sales team a competitive advantage with every prospecting campaign.

Just a few benefits:
Buyerlytics Pipeline Example | Infinity

How We Outperform the Industry

Consistent Pipelines That Win

Infinity consistently delivers higher lead quality, faster speed-to-contact, and better conversion rates than the industry average.

Client Experienced

Increase in Appointments Set
20 %

Client Experienced

Increase in Sale Conversion Rate
0 %

Client Experienced

Increase in Appointments Kept
20 %

Global Reach. Local Expertise.

Lead Generation at Scale

Whether you’re targeting regional niches or launching global campaigns, our infrastructure, language fluency, and geographic coverage help you generate leads anywhere in the world.

Just a few benefits:
Infinity | BPO Capabilities | Global Reach

CASE STUDY: AUTOMOTIVE

Breaking into a saturated market with scalable inside sales.

Infinity partnered with a vehicle data provider to help them compete against a dominant market leader. Through a strategic trial program, dedicated sales team, and Buyerlytics™ execution, we delivered a 92% conversion rate, reduced sales cycles by half, and drove $208M in revenue.

Lead Generation

Frequently Asked Questions

Everything you need to know about working with Infinity’s lead generation team.

How do you ensure the leads are high quality?
We use advanced targeting, contact validation, and engagement-based scoring to prioritize the leads most likely to convert.
Absolutely. We build custom campaigns for each client based on your buyer personas, vertical, and goals.
Yes. Our lead gen strategy often blends inbound nurturing with outbound outreach for full-funnel success.
While timelines vary, many clients see initial qualified leads within the first 30 days of launch.

Yes. We integrate with major platforms like Salesforce, HubSpot, Zoho, and more to ensure smooth lead flow and tracking.

Definitely. We offer scalable models to match your pipeline demands and sales cycles.

Ready to turn leads into loyal customers?

Let’s build a lead engine that delivers consistent, qualified opportunities.